Art director/ co-writer in this expansive digital content campaign for the launch of the RAV4 Hybrid.
The task was to educate and entertain AA consumers on hybrid technology, and put to bed their fears and misconceptions about ownership.
I created the character Ravelle Forman, (see what I did there?) a retired Driver's Ed instructor to teach a class of various students, who each embody a hybrid myth/ concern.
RaVelle Forman was played by the hilarious Michael Keegan Key from Key and Peele. My partner and I worked closely with him and his writer to help bring this character to life. The entire campaign was shot by Tucker Gates, the director from The Office and Parks and Recreation.
