I played writer/ art director on this campaign, and had the pleasure of working with then rookie QB Tyrod Taylor of the Buffalo Bills.
This campaign aimed to prove that Camry drivers, although seen as boring, have some bold wishes deep down. And with their Camry, anything is possible... within budget.
For the digital content, we continued the story of our Camry driver, trying to return to normal life after making his Bold Wish. But this was a wish that keeps on giving.