ARE YOU R.U.?
While working on the Reese’s account developing our usual Will Arnett led, orange world one-liners, the client had an opportunity. They were the recurring main candy sponsors during March Madness and the Senior Bowl, but really had no connection to college sports whatsoever. Just an in-store promo that never really got much traction.
The client already had a design team working on college themed swag for the promo giveaway, but we said let’s give Reese’s fans an actual college to root for. We developed a long-form promo video that takes itself as serious as they do PB and chocolate, and two additional 15s to run specifically during the college football and basketball windows.
We had to scout the perfect campus that was a mix of history and forward-thinking, and cast a diverse student body that was hungry for success and candy, and create a curriculum complete with book covers, all during the pandemic. Did I mention we wrote a fight song? But hey, we’d do anything the Ol’ Orange and Brown.